According to the Federal Trade Commission, price fixing is "an agreement (written, verbal, or inferred from conduct) among competitors that raises, lowers, or stabilizes price or competitive terms." You can read more about this in depth in the FTC Guide to the Antitrust Laws. But, I'll summarize–it's illegal, and doing it could land you in jail.
For a more entertaining look at the consequences of collusion, check out the true story The Informant, starring Matt Damon, about a lysine price-fixing conspiracy during the 1990s.
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